We were asked to create a campaign to support vet practices in running weight management clinics. Vet nurses are instrumental in helping owners understand and manage their pets’ weight issues, and the comprehensive kit of materials we created equips a nurse with all the tools he or she needs to to run effective, friendly and informative weight management clinics in their practice. The content of the kit was informed by thorough research amongst nurses to ensure that we were providing needed and practical help. As a result the kit has encouraged vet practices to change their buying behaviour in order to participate, enabling our client to achieve commercial objectives too.
