Marketsquare creative communications

Getting important internal communications through to a long-standing industrial employee base that’s seen it all before can be a challenge, as we quickly realised when we spoke to mill-workers at Corus.

What’s needed is a breakthrough approach, something different and refreshing. The ‘comic-book’ graphic style we recommended and executed for this campaign achieved massive stand out, as well as the versatility to convey a variety of messages over time – sometimes with a little welcome humour thrown in too.

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