
“Make us stand out, and make sure financial advisers see us as a serious player” was the astute brief from our client. “And by the way, the financial services market is crowded, complex and competitive.”
We found all of that to be true. We also found that there were opportunities, to be different and approachable, to develop a personality that underpins our messages. Having created a comprehensive suite of literature and styled the website, we developed an ongoing press campaign that has already achieved high awareness, and we’ve now extended the theme into high-profile online advertising and direct marketing.