Marketsquare creative communications

There are more Italian food brands on deli shelves than you can shake a grissino at, so our challenge in creating this new identity was to achieve standout and demonstrate point-of-difference. Our insight: that there was a gap for a brand to present itself in an open and honest, rather than pseudo-Italian, way.

We created the identity. We devised a practical and cost effective solution to packaging a wide variety of products, designed clear and uncomplicated packs to complement the brand style, and it all translated easily into web and literature.

Hey presto! A great new brand for this start-up business was born.

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