Marketsquare creative communications

The Dainite brand of high quality rubber soles and heels has existed since 1894, so we were privileged to be asked to help develop a key next phase in its history. Dainite is to be found on the soles of some of the finest shoes in the UK, so it was timely to spread the word to a more global audience.

We created a campaign to promote Dainite as an understatement in functional luxury, created a portfolio of fashion photography to position the products as both classic and contemporary (and British), and wrote and designed a completely new website. Now discerning buyers in New York, Milan or Paris can specify Dainite on the soles of their shoes.

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