
A brief to demonstrate the raw facts about the Halal slaughter of sheep in the UK to a Muslim audience was always going to demand careful handling and test our communication skills thoroughly.
Working with Muslim advisors, we first gained a comprehensive understanding of the processes and issues before visiting farms, markets, abattoirs, butchers and mosques to capture in words, photography and film each stage of this essential story. The output is a professional and factual communication package of a 45-minute multi-language film and booklet which is being distributed by our client, EBLEX, to every mosque in the UK.