Occasionally we indulge ourselves with a project that we don’t have a client for, but just want to do. Here’s one. Whilst there’s lots of talk about beer with food, not much is said about beer in food. We worked with a chef friend to create a collection of recipes that all use beer as an ingredient, cooked them all up and shot them. Then we made this little book and sent it to some breweries. And guess what? We ended up doing some work for a couple of them.