Not surprisingly, diet plays a big role in a pet’s gastro-intestinal health. Less known is that prescription diets for pets can help to remedy all sorts of GI problems, but the diagnosis of those problems is not straightforward. We were asked to support the launch of a new range of gastrointestinal prescription diets for dogs and cats and help vets in the diagnostic process. We designed a campaign that focused on ‘choosing the right route’ and aided the decision making process, turning a potentially confusing problem into a straightforward solution. The results were a smooth transition to the new diets at practice level which has further added to the vet’s confidence and trust in Royal Canin.