Ruth Tudor is a woman with a mission. She wants to share the reality of raising animals for meat, in the way that she does on her Welsh farms, and has developed a series of hands-on courses to reconnect people with what this really means. We were engaged to help communicate this amazing initiative in words and images for web and print. We designed the Meat Course identity, commissioned respected photographer Simon Wheeler to capture the images on location, wrote all the copy and designed the graphics. We see our job as using creative communication to manage delegates’ expectations of this unique experience.
